![]() Our society today is turning more towards social media for lots of things. Once the grid is complete, we rely on Instagram Stories to drive to our profile and let the grid stay in tact for a few days.You know when you come across an Instagram account and you visit their page and, at a glance, all of their posts on their page look cohesive and beautiful? It’s quite pleasing, isn’t it?Ī cohesive, intentionally-planned grid is extremely beneficial to companies looking to grow on social media and establish a following. It gives us content (and thus engagement) over multiple days and drives a habit with users. ![]() That’s why we like to post the content over a few days or even a week. Chances are Instagram’s algorithm will suppress some of your posts, especially if they’re not generating traction on their own. This is effective in driving curious followers to your profile in that moment and can be useful to drive engagement around a specific launch, but it also may feel a bit spammy to your audience. Some people post the grid all at once consecutively, which will flood your followers’ feeds. Once you’ve designed your content, it’s time to think about distribution.
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